Assessor Resource
BSBMKG521
Plan and implement sponsorship and event marketing
Assessment tool
Version 1.0
Issue Date: May 2024
This unit describes the skills and knowledge required to propose and implement sponsorships and events for specific brands/products.
It applies to individuals who are responsible for attracting a brand’s target audience to increase brand involvement. Individuals work across a variety of industries and possess a sound theoretical knowledge base, and demonstrate a range of managerial skills to ensure business activities are conducted legally and effectively.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)